Blake Lively’s Gucci Première advert has finally debuted on television.
Inspired by timeless Hollywood glamour and fronted by a modern icon — Blake Lively, the new Gucci Premiere fragrance is an invitation to embrace one’s own red carpet moment. Shot by director Nicolas Winding Refn in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the city.
The fragrance is currently only available in the UK (Selfridges) and won’t be available elsewhere until its world wide launch in September. In accordance with the launch, director Nicolas Winding Refn will present a short film starring at the 2012 Venice Film Festival.