From actress to multi-platform brand, it seems like Blake Lively is taking a leaf out of Gwyneth Paltrow’s career book.
Although she is staying mum on specific details, it appears that her forthcoming company is in the same ilk as Paltrow’s Goop.
“It’s something that will be launching in a few months and that I’m really, really thrilled about,” Lively tells Vogue.co.uk. “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life and how to achieve that. There’s nothing like it out there – it’s without a genre.”
Having found success on the small screen and even in fashion (she’s been a face of Chanel and Gucci), Lively’s other known passions include cooking and food. She enlisted Martha Stewart Weddings to help plan her nuptials to Ryan Reynolds and she has appeared on American Vogue’s online show cooking with Elettra Wiedemann. More recently, her interviews see her focusing more on her La Cornue kitchen rather than her acting career or personal style.
“I have so many passions outside of acting and things that I grew up being good at and that I don’t utilise when acting,” continues Lively. “Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”