Blake is going to be hanging out on the Presrve.us instagram on Wednesday September 10th at 2pm eastern and wants you to come hang out with her! Check out the video below.
Blake Lively is hungry. And not just for enchiladas or experience. She’s also hungry for a cupcake that she doesn’t get to eat thanks to a window-entering, baked-goods-stealing home décor enthusiast … well, it will all make sense when you watch her “73 Questions” video with Vogue.
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Blake Lively ‘Preserves’ Our Interest With Her Cupcake Decorating Talent, Shade-Throwing Skills & More
07/23/2014 at 12:53 PM ET
Blake Lively is hungry. And not just for enchiladas or experience. She’s also hungry for a cupcake that she doesn’t get to eat thanks to a window-entering, baked-goods-stealing home décor enthusiast … well, it will all make sense when you watch her “73 Questions” video with Vogue, below.
The actress (and newly-minted lifestyle blogger) deflects some of the criticism of her new internet venture, Preserve, with a full-fledged charm offensive in the video. From kicking off her barely-worn “Everlasting Gobstopper” Louboutins upon entering the apartment to discussing the sweetest gifts she and her husband (that would be Ryan Reynolds) have ever exchanged, she’s all sunlight and smiles.
That’s not to say she’s above the snark. When asked about her ideal Starbucks order, Lively wonders, “Do people go to Starbucks these days?” But ultimately she’s got a good sense of humor (her dream duet partner: “An unplugged microphone”), a really cute outfit (one of our editors is ready to track her down and find out where she got that dress) and some amazing hair (which she admits she recently cut shorter on one side of her head: “very unfortunate”).
We won’t give too much away — you’ve got to watch if only to see her embellish a cupcake with floral icing patterns — but suffice it to say that this video both completely explains Preserve and makes it that much more inscrutable to us at the same time.
Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.
I am hungry, though… not just for enchiladas.
I’m hungry for experience.
I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well.
I’ve been fortunate enough to travel. I’ve been all over the world and all over this country. There’s so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.
I’ve found that when approached with a curious spirit, people are kind, they’re generous, they answer, if asked. They’ll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.
America is full of tales waiting to be told. There are beautiful stories hiding in small towns and big cities, on suburban streets and rural roads. Great wisdom lives in the well-worked hands of aging craftspeople and in the eager words of young artisans. Our very history is whispered into the materials they use to make exquisite goods according to timeless standards of quality and care. That is the tradition we aim to preserve.
How wonderful it is to discover something that has been cast aside, to pick it up and restore it to its original beauty. Maybe it’s sentimental of us, but we hold fast to memories and moments, to relics from bygone eras. Our goal is to support the America we’ve always known, and the one we haven’t yet met. We hope to achieve this in small but meaningful ways, through the stories we tell, the treasures we share and our genuine desire to give back to those with fewer opportunities but just as much heart and soul as anyone else. We believe that nurturing a better tomorrow upholds the yesterday we cherish, for all of us.
Sometimes we walk proudly. Other times we stumble gracelessly. Yet we take each step with a generous measure of never-ending curiosity and wonder. We remain in awe of the folks and folkways existing around us. We want to learn about them, embrace them…preserve them.
PRESERVE is all of us, together, championing the goods, makers and legends that instill meaning inside the moments of our lives. The curios that cozy our homes, the threads that define our silhouettes, the foods that leave our bellies happy, the projects that mean everything to us—we want to share all of this with you; we know we have so much to learn from you. In our ongoing quest for knowledge, these are our PRESERVE passions…